itsthedefault.

ABOUT US THE SHORT VERSION

The story
wrote itself.

We make complicated technology feel inevitable. That takes good judgement, careful craft, and an unreasonable number of browser tabs.

OUR PHILOSOPHY ALREADY SELECTED

We work very hard
so you can click continue.

01

“Defaults aren’t lazy. They’re decisions made in advance.”

— The settings menu
02

“If it worked the first time, someone chose the default properly.”

— Ancient developer proverb
03

“Custom is just default with more meetings.”

— Everyone by Thursday
04

“Behind every seamless experience is a wizard who read the documentation.”

— The wizard, reluctantly
05

“Perfection is achieved when nobody needs to open Settings.”

— Us, approximately

ONE MORE THING PROBABLY

“There are no wrong choices. Only choices that should have been defaults.”

That’s about it.

Let’s make something feel obvious.